“Make the Cut,” is a nationwide search for the most passionate professionals in the hair care industry. If you make it, you will become part of the Goldwell Global Artist Network, one of the most talented, dedicated, creative and inspirational education teams in the world. Since “Make the Cut” was a new competition I developed a logo mark along with the look and feel of the overall brand. Working with a web developer, I was able to translate the brand look onto the Make The Cut website. Other collateral included a collection of e-blasts and print flyers to promote the competition to potential stylists.