The Color Zoom Event is one of the most inspiring events for hair stylists from all over the world. Three days of hair fashion and creative exchange help to boost a stylist’s creativity and career to the next level. The Color Zoom Event was held in Berlin at the Radisson Blu hotel. Before the guests arrived to the hotel, each were given a Welcome packet with luggage tags, t-shirts, and a North American Welcome Party invite, inspired by the AquaDom, a massive aquarium containing over 1,500 tropical fish located as the centerpiece of the Radisson Blu Hotel lobby. Throughout the hotel I created large format banners that stretched from the ceiling to the lower level of the lobby to introduce the event to guests.