Kerasilk Luxury Hair Care is a premium line of hair care products by Goldwell exclusively sold in salons internationally. With Keratransform Technology, the new Kerasilk in-salon services transform the client’s hair with results lasting for weeks. For the launch of the Kerasilk line, Goldwell released national advertising in Allure, Elle, Glamour, Harpers Bazaar, Town & Country, Vogue, and W Magazine to reach the mass consumer market. The ad was used to push consumers to visit their website and find the nearest Goldwell salon in the hopes that they schedule an appointment for a Kerasilk service treatment.